Evaluation Question 5 - Shane Farrell

Evaluation Question 5 - How did you attract/address your audience?

A typical member of our target audience

Our Target Audience - 

Our target audience is primarily young educated males and females (15-25) who enjoy watching psychological thrillers. Their main interests would be having a good time and spending time with friends, potentially at our movie. They would be part of modern culture and enjoy watching the latest films. Our target audience isn't specifically one ethnicity or religion as we aim to make the film appeal to as wide an audience as possible.  We do this through a number of ways in the film.

Attraction Through Our Storyline-

Small action scene in our opening.

Our thriller opening starts of by drawing the audience in with suspense and creates a sense of confusion, intriguing the viewer. This develops into the main protagonist becoming angry and leads to an action scene of him throwing a chair. This action scene is particularly attractive to the target audience we have selected as they are likely to look for a film with that hint of action but a deep seeded psychological thriller plot line. The film as a whole is full of tension, to keep the audience on edge, also a reason why it's rated 15, it will feel almost uncomfortable an claustrophobic for the audience to watch but the objective of the film is to fully immerse the viewer and for them to have gone on an emotional journey throughout the film.  

Inception Film Poster

Films Similar To Ours - 

One film similar to ours would be that of inception, which is also a psychological thriller. The audience to this film would also be similar to ours, with an age rating of 15. Inception uses Hollywood stars to attract attention, with the likes of Leonardo Di Caprio and Joseph Gordon-Levitt but to name a few. These stars attract a number of extra viewers to the film, the fan factor. 
It's similar to our film as it seems to run a dark theme throughout, inception is about crime and ours is about revenge, isolation and harassment. Both films also create tension throughout to grip the viewer into continuing to watch. 

Who Can The Audience Relate To -

Patson Travers who plays Danny in our Opening

The audience can relate to the character and main protagonist of Danny played by Patson Travers. He plays a white collar worker thrown into a nightmare paradox. He is a young mixed race male aged 22. Our target audience is 15-25, they would be at an ideal age to relate to our character. We can see from what he is wearing he works in a white collar job which is quite possibly relatable with the top end of our target audience.

Attraction Through Marketing -

• Posters - Billboards, Ad Shells, sides of roads and in cinemas themselves.
• Trailer - Our film will have a fully edited trailer which will be uploaded to YouTube and shown before related film screenings.
• Appearances - We will also have Patson appear on Radio and TV shows and also do interviews for newspapers and magazines.

These methods will all collaboratively raise awareness of our film and attract the vast majority of viewers.

Audience Feedback - 

In this video we asked 3 girls to give feedback on our opening. They were able to recognise it was clearly a thriller and were able to understand what was happening in the opening of the film. Overall they were impressed with the finish of the opening and wanted to watch the film, which is the goal of the opening.

As well as this, we asked Jason Burksfield, during the production process to review our opening and he gave us the idea to change the font of the title to make the film opening more eerie and build more tension. We did so and in this video the girls believed the title enhanced the finished product and suited our opening theme.