EVALUATION ACTIVITY 5
How did you attract/ address your audience?
Real movie products usually attract their audiences using public advertisements to catch their attention about their film for instance, trailers, posters, merchandising etc. Especially Hollywood Films that tend to have a bigger budget to spend on the distribution of the film.
Here are some examples of good film posters:
Posters and visual advertisements are very successful in attracting a specific target audience because
- It intrigues them
- Catches their attention
- Makes them excited to see the film
- Can make them share the movie with other people
- Create anticipation for the movie release
- Can make them research more into the film (i.e. visit websites, watch interviews)
Feedback from Target Audience
When we asked our target audience on what they thought the genre of the opening was, they clearly recognised the conventions of a Thriller and classed it in the Thriller genre. We received quite a bit of positive feedback, mostly in terms of the different shot types we used. They all agreed that the most stand out scene of our Thriller Opening is the CCTV shots. We wanted to create the idea that someone was watching him and the girls agreed with our point and felt that it worked effectively. One other positive point in the opening in which our target audience identified is the low key lighting at various points. They felt that it added to the mystery of the plot and also creates tension.
Although we got various positive feedback, we we're also looking for some improvements to make our opening better. In the beginning, they felt that the close up of Danny (Patson Travers) face doesn't fit the with the thriller genre. They felt that it is a bit too 'Happy' and could even break the tension. We asked Jason Burkesfield - another media student- to review our product while we were still in post production and he gave us the idea to change the font of the title to make the film opening more eerie and build more tension.
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