Audience Research: Film Listings

Thrillers in Cinema

There are a number of films out in cinemas today and the genre seeming to take up a fair chunk of what's out in multiplexes is Thriller. 40% of films being shown this week in the odeon uxbridge being some form of a thriller.

Odeon Multiplex (Uxbridge)

Birdman                                 (15) -  Comedy - Drama

Mordecai                                (12a) - Comedy

The Gambler                         (15) - Drama - Thriller

American Sniper                  (15) - Action - Drama

Ex Machina                           (15) - Sci fi - Thriller

Into The Woods                    (PG) - Adventure

Paddington                           (PG) - Comedy

Taken 3                                 (12a) - Thriller

The Imitation Game             (12a) - Drama - Thriller

The Theory of Everything   (12a) - Drama - Romance

In the multiplex listed above we see a lot more films for starters. The films released in the multiplexes are all big releases with heavy marketing campaigns so the audience knows about them before or during the release. None of the films are 18 rated and all but 2 are 12a or 15, this shows that the main target audience for the films currently out would be the age bracket 12-17. 

Watermans Independent Cinema (Brentford)

The Theory of Everything   (12a) - Drama - Romance

Big Eyes                                (12a) - Biography - Drama

Annie                                     (PG) - Comedy
Testament Of Youth            (12A) - Biography - Drama
Wild                                       (15) - Biography - Drama

We see a stark contrast with the independent cinema. The independent shows less films and has films that multiplexes don't show either because they have a smaller release or they are older films being replayed for a week. The audience for an independent cinema would be a lot different to a multiplex. You would mostly be receiving a wide range of ages but everyone going would have a passion for film.